Answering principal questions

Before you begin to implement the existing idea it is wise to consider in detail the whole sequence of actions needed. It is important to answer the question “Why” and “For whom” before bringing the idea to life. This is exactly part of what we do at the Analysis stage.Information collection is done through a variety of techniques. To answer the question “Why”, we communicate with the client and those employees who are involved in the project. We need to understand what are the key objectives of the website and business as a whole, what is the main value to customer.

The next step is to identify the target audience – the answer to the question “For whom”. A great help in achieving this goal is the current website statistics collected by Google Analytics, and Yandex.Metrica. We also use competitor analysis and the market analysis in general. Interviewing and polling survey help to understand what are the real interests and needs of the target audience. This can be done either by means of online or offline testing.

Characters, tasks, scripts

To understand the project in details we create characters. They are born from the studies of target audience and represent prototypes of main user groups for whom the project is developed.

This approach helps to simulate behavioral patterns, expectations and possibilities for users; therefore, we can understand their motives. This in turn, provides us with precise answers rather than assumptions to questions that emerge in the process of design.

In most cases, user actions are motivated by specific purpose, meaning, that they know what they want to receive as an end result of their interaction, but they may not know what actions are needed. To achieve the end goal users always need to perform a number of tasks. Since we have described user goals at the analysis stage, we now need to determine the tasks of our characters. The chain of successive tasks is called a script.

We simulate scenarios based on characters, their goals and objectives. This helps to find the so-called “bottlenecks” – the points that interfere with achieving goals or completing tasks.

Research and design

On the ground of all preparatory work we compile the terms of reference. This document is instrumental in further project coordination. We as a contractor see what is yet to be done and you as a customer know exactly what you get as a result.

Analysis is an integral stage of interface design process. Therefore, when ordering design you also get analysis as a part of our service, even if it hasn’t been done before. Also, we will take into account your payments for previous researches. So if you decide to develop a new website and do not want to miss important details feel free to order the interface design from us and get ready for the exciting development process.

What’s next?
The further step — interface design.

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